Campaign Toolkit

A workplace giving campaign with United Way of Greater Plymouth County is one of the most effective ways to raise financial support for families and individuals across our region. UWGPC funds 43 programs through 26 nonprofit partners each year, and every campaign counts. The resources below guide you through every phase - your UWGPC contact is always on standby to help. 

Step 1 - Plan Your Campaign

The key to a successful campaign is assembling the right team - people who enjoy engaging others and can share the responsibilities. UWGPC has developed tools and resources to help you run your campaign and generate enthusiasm.

  • Campaign Coordinator Handbook  - Coming Soon! 
    A step-by-step guide to planning, launching, and completing your United Way workplace campaign from start to finish.

  • Campaign Overview 
    A high-level overview of the benefits of supporting United Way of Greater Plymouth County, suitable for sharing with leadership or at an all-hands meeting. 

  • Key Messages 
    New to United Way workplace campaigns? This document will help you and your team understand and speak confidently about UWGPC's mission and how we help Greater Plymouth County thrive. 

  • Campaign Overview Presentation 
    Tell the UWGPC story with this concise overview of the needs in our community and United Way's role in addressing them. Easy to customize with your company's goals. 

  • Special Event Ideas 
    Add a little fun to your campaign with proven special event ideas to get employees engaged. 

  • Volunteer Toolkit 
    Offer your employees hands-on opportunities to engage and give back. UWGPC offers volunteer opportunities across Greater Plymouth County to keep your team involved all year long.

Step 2 - Leadership Giving

Your campaign is a natural opportunity to introduce employees to the Plymouth County Leadership Guild, UWGPC's community of donors who give $500 or more annually. Members join a network of civic-minded donors committed to Greater Plymouth County. Tocqueville Society members ($10,000 and above) become part of a national United Way network of philanthropic leaders. Use the resources below to share leadership giving opportunities with your team. 

  • Leadership Guild Overview
    Learn about the Plymouth County Leadership Guild's giving levels, member benefits, and national Tocqueville Society recognition. Click here to learn more.

  • Leadership Guild One-Pager  - Coming Soon!
    A concise, shareable summary of Leadership Guild giving levels and member benefits for employees considering a leadership-level gift. 

Step 3 - Gear Up

It is almost time to kick off your campaign. Below are tools to build excitement and inspire employees to consider how they want to strengthen Greater Plymouth County. We recommend sharing these materials one week before your launch date. 

  • Impact Talking Points [PLACEHOLDER — asset to be sourced from Hideaway or developed] 
    Key facts and messaging about UWGPC's work across Greater Plymouth County to guide your communications and help you lead a confident campaign. 

  • Social Media Toolkit [PLACEHOLDER — asset to be developed] 
    Use our suggested content, guidelines, and hashtags to engage employees and highlight your company's commitment to the community via social media. 

  • Campaign Posters [PLACEHOLDER — asset to be sourced from Hideaway or developed] 
    Download posters to hang in common areas or send by email to remind employees that the campaign is starting soon. 

  • The Impact of Your Gift [PLACEHOLDER] 
    Show employees how their donations translate into direct support for individuals and families across Greater Plymouth County.

  • Pledge Forms 
    Print or email the appropriate form and distribute it to your team. Print Pledge Form [Existing — carry URL forward from current site] Auto-Fillable Pledge Form [PLACEHOLDER — asset to be sourced from Hideaway or developed] 

Step 4 - Campaign Kick Off

Use the materials below to inspire your team, connect employees to UWGPC's work across Greater Plymouth County, and make giving as easy as possible. 

  • Online Giving Link 
    Share this link with employees for quick, direct online giving. Click Here.

  • Video — Message from UWGPC Leadership
    A short personal video message to your employees from UWGPC President and CEO Dennis Carman. 

Step 5 - Wrap Up Your Campaign 

Showing sincere appreciation is not only the right thing to do; it is also the foundation for next year's success. Use the tools below to celebrate a successful campaign and encourage continued involvement with UWGPC and our community. 

  • Wrap-Up Email for Donors - Coming Soon!
    A customizable thank-you message to send to employees who participated in the campaign. 

  • Wrap-Up Email for Non-Donors - Coming Soon!
    A customizable message for employees who did not participate this year, keeping the door open for next year. 

Step 6 - Looking for Something Else?

The links below offer additional ways to connect your company with UWGPC's work in Greater Plymouth County. 

  • Annual Report 
    Learn more about how UWGPC invests campaign funds across our four focus areas: Economic Mobility, Community Resiliency, Youth Opportunity, and Healthy Communities. 

  • Corporate Sponsorship Opportunities 
    A meaningful opportunity to deepen your company's connection to Greater Plymouth County and demonstrate your commitment to making the region a better place for your employees, customers, and neighbors. Click here to learn more.

  • Planned Giving 
    Information on how employees can include UWGPC in their estate plans to create a lasting legacy in southeastern Massachusetts. Found under the Planned Giving dropdown on the Ways to Give page. Click here to learn more.

Contact Us

Your UWGPC contact is on standby to help you with every step of your campaign, contact Jared Rogers at jrogers@uwgpc.org or 508-583-6306.

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